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Simi Jois

Instructor // Image Critique Panelist

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About Simi

Simi (Maitreyi) Jois, a Marketing and Branding professional by academics, found her calling in culinary photography. Simi Jois has always been intrigued by light. Rays of sunlight streaming into a forest; the gentle embrace of light on a bowl sitting on a dark table, capture her eye.

Raised in an art-emphasized home subconsciously trained her mind to engage creatively with color, texture, light, shadow, and composition. Simi uses photographic images as her canvas and the lens as her brush. She did not have to look far for a subject - her passion for creating flavors provided her with infinite permutations of expression. Painting with ingredients, and pairing exotic spices for mutual enhancement and richness of flavor, Simi narrates her stories through the play of light and bold strokes of color.

Simi believes that her love for creating unique flavors deeply informs her passion for culinary optics. Her work has been featured on MSN ( food & drink), Fox News magazine, Better Homes, theKitchn, Smart Photography Magazine, Artful Blogging magazine (Stampington & Company), The Hindu Newspaper to name a few. Simi is a regular contributor to Adobe Premium collection

Course

Introduction to Food Photography

Food photography can be intimidating and overwhelming, in this course I will break down the process of food photography into easy steps. It all starts with storytelling and a vision. Followed by choices of composition, props, color, backdrop, light, shadow, human elements, and much more. Layering is an important concept in food photography, the more layers we add the more complex and intriguing the end result will be, but sometimes we can go minimalistic and that could be equally intriguing. When to make what choices and how to tie it all to the story. 

How to narrate the story with light, and how to make choices of aperture and shutter speed. Make conscious choices to bring the story to life. In food photography, unlike other genres, we can control everything on the set, starting from light to every aspect of the composition, angels, and framing. That makes it complex but at the same time there are no un-knows - everything is in the hand of the stylist/photographer and their vision.

 

This course is the foundation or starting point. From here you can explore the world of food and still life photography and find your own voice.

Image Critique Panelist

Simi will join a group of photographers in a panel critique of participant images submitted to Call Me Artist.